Waiter! This Coffee
Is Stale!

Yes, because Desirable Roasted Coffee
has moved to a new location


Desirable Roasted Coffee has moved to
a new home at allanjenkins.typepad.com.


Desirable Roasted Coffee

A hundred years ago or so, the old New Orleans Coffee Co (not the new one) sold a brand of coffee called Desirable Roasted Coffee, a name which has always struck me as agreeably humble. Not Most Excellent Roasted Coffee or Astoundingly Good Roasted Coffee, but merely Desirable Roasted Coffee.

A century ago, humility sold better than it does today. And in the spirit of the age, the humility on this blog will probably be pretty much limited to the name.

Allan Jenkins posted this at 12:57. Permalink |


"Roasting and Grinding"