Natives Speak to Shel.... We Should Listen
Shel Holtz spent 12 hours this weekend in focus groups with digital natives: teenagers.
What he finds out is surprising -- and should be a comeuppance to the "blogs will flip the media landscape on its head" crowd:
"I've spent the last 12 hours in hybrid focus groups-usability tests with teenagers. I watched and listened to a total of 18 14-, 15- and 16-year-olds talk about their online experiences and expectations. Most spend hours online every day; all of them go online at least several times a week. Nearly all of them connect at high speeds. They all instant message and text message. Yet not one of them had ever heard the term "blog." Not one of them knew what RSS was. Not one had ever heard of a podcast."
There's much, much more... go read for yourself.