Desirable Roasted Coffee
A hundred years ago or so, the old New Orleans Coffee Co (not the new one) sold a brand of coffee called Desirable Roasted Coffee, a name which has always struck me as agreeably humble. Not Most Excellent Roasted Coffee or Astoundingly Good Roasted Coffee, but merely Desirable Roasted Coffee.
A century ago, humility sold better than it does today. And in the spirit of the age, the humility on this blog will probably be pretty much limited to the name.